Communication Strategy

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Communication Strategy:


1. What are we trying to achieve with this?
  • To educate and create awareness about unhealthy lifestyles and body figures that the media project

2. What is our message?
  • Young adults should not believe what they see in the media because it is not a true representation of real beauty
  • The images shown are not accurate representations of what the average person looks like

3. Who are we trying to target the message to?
  • People of the most impressionable age
  • People most susceptible to media manipulation

4. What is my audience target demographic?
  • Females
  • Teenagers 13-18
  • Western/North American cultures with access to common media (TV, magazines, etc.)

5. What is the best way to reach them?
  • High school presentations, programs, posters, etc.
  • Advertising campaigns similar to the Dove campaign supporting real beauty
  • Ads in magazines such as Cosmo, Seventeen that show manipulated images and who's target audiences are young females
  • Facebook

6. What messages are we putting out?
  • Images are photoshopped and touched up; they are not true representations of real people
  • Beauty is not purely physical appearance, it is inside and out
  • It's impossible to achieve the "modelesque" images portrayed in mainstream media - even they are photoshopped

7. What influences are we trying to bring?
  • Ideally, to have the media portray images of real people and not just models
  • Reducing the extreme use of touch ups and photoshopping in mainstream media